Plan your event Exhibitions and brand experiences
Novum Live designs and delivers exhibition environments, brand activations and experiential events around the audience action the brief needs. We can own the concept, spatial experience, content, technology and production as one scope, or take responsibility for a defined part alongside the client, venue, organiser and other partners.
Corporate & sportThe clear answer
An exhibition environment or activation should be built around the audience response the brief needs. Novum connects concept, spatial experience, content, interaction and production within an agreed scope, from one defined requirement to the complete experience.
Built for the people holding the brief
From brief to experience
Define who the experience is for, the space available and what the brief needs people to do.
Set out Novum, client, organiser, venue and partner responsibilities before design work advances.
Develop the relevant elements around one visitor journey rather than as separate attractions.
Manage the accepted creative and production scope through approvals, build, testing and live operation.
01 · The detail
The first question is not which technology to use. It is what people should notice, understand, feel, try or do in the time and space available.
That objective guides the visitor journey, creative concept, content and interaction while keeping the response grounded in the practical event brief.
02 · The detail
Spatial layout, graphics, film, screens, demonstrations and interaction should reinforce one another rather than compete for attention.
Novum can develop these as a connected experience or take responsibility for a defined creative, content or production requirement within a wider client or agency concept.
03 · The detail
Exhibition organisers, venues, fabricators, client teams, agencies and technical partners may all own different parts of the project.
The responsibility plan records design approvals, supplied content, build interfaces, venue rules, technical dependencies and live roles so the handovers remain visible.
04 · The detail
Access, power, rigging, connectivity, dwell time, accessibility, build windows and organiser requirements shape what can be delivered.
Testing and content checks focus on the interactions and moments that matter most to the visitor experience.
Commercial outcomes
Design the environment around what people should notice, understand, try or do.
Connect space, message, content and interaction without allowing technology to become the idea.
Develop the concept around the available space, organiser rules, venue constraints, programme and delivery window.
Agree what Novum owns and what remains with the client, organiser, venue or other partners.
Built around the outcome
Every brief is different. We shape the right mix of thinking, people and production around the audience and the result you need.
Plan branded exhibition spaces and visitor touchpoints around the audience, brief and available environment.
Define what the audience should think, feel or do and use that objective to guide the experience.
Translate the brand and campaign idea into an exhibition, physical, digital or hybrid experience.
Coordinate the space, content, interactions and production details around the agreed brief.
Proof, not promises
Explore real briefs, creative responses and delivery stories. Verified results appear when client approval is complete.
Explore case studiesStraight answers
Useful detail for planning, comparing options and writing the brief.
An exhibition environment gives a brand a defined space for conversations, demonstrations or content, while a brand activation is built around a specific audience action or interaction. A brief may need one or both. The right format depends on the audience, message, location and what the experience needs people to do.
Novum Live starts with the audience, objectives, space and practical constraints. The concept, visitor journey, content, technology and production plan are then developed together so each element supports the same experience rather than competing for attention.
Yes. The scope can include the spatial concept, visitor touchpoints, graphics, screen or interactive content, and production coordination. The exact responsibilities are agreed from the brief, so clients can see what Novum Live will deliver and what remains with venues, organisers or other partners.
Yes. Novum can take responsibility for a defined requirement such as spatial experience, content, interaction or production, or coordinate those elements as a wider scope. The responsibilities of the client, organiser, venue, agency and other partners are agreed before delivery.
The plan records design approvals, supplied content, build responsibilities, organiser rules, venue services, technical interfaces, access and live roles. That makes dependencies and handovers visible and helps the team identify changes before they become on-site problems.
Your next event starts here
Share the audience, message, space, organiser requirements and the action or interaction the experience should support.